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Fast fashion

Fast fashion

Q Zara is a retailer that has become known as an innovator of fast fashion. After reading the two articles about Zara, identify and evaluate three reasons why you believe fast fashion has emerged in the retail industry and why/how it has become such an important factor. How does supply chain play a key role in fast fashion? Assess how any challenges in your supply chain can impact bringing your trend to market.

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The term fast fashion is used for describing those fashion products by the fashion retailers that move to retail stores from catwalk in order to meet the new trends. The first reason I believe is the drastic changes in the fashion industry that has become a reason for emergence of fast fashion. All of the people across the world are very much conscious regarding their fashion statement. They always intend to look in their best manner and this tendency has given a rise